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Prairie Automotive Finance

Services
  • Branding
    Design
    Development
    Hosting
Category
  • Lead Capture
Year
  • 2018
Company
  • Art Storey Web Design

The Plan

Prairie Automotive Finance needed to simplify their customer application form.

They also needed a way to track where leads came from to award commissions.

Palette

Dark Lime Green / Forest Green
Pure Yellow / Gold
Dark Gray / Silver Chalice
Black

prairie auto finance palette -

Desktop

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Mobile

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Responsive Design
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Off-Canvas Mobile Push Menu
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Outcome

An fun and original flat-pastel type of look was established to set the identity apart from others. A fun to use vehicle selector and step-by-step ultra-simplified application form was also created.

Leads were tracked using IP and cookie-based combo-trackers that were custom created just for this task.

The website captured a multitude leads for the company and allowed them to rapidly grow with a strong, original, and trustworthy identity.

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